During my semester abroad in Italy, I was given the opportunity to reimagine the branding of Nutella, Italy's pride and joy. The goal was to create Nutella for different demographics, aiming for a bio friendly option, an energetic option and an elegant option. I incorporated hand-drawn illustrations, warm earthy tones, and elegant typography to create a design that feels both artisanal and contemporary. This project included packaging, promotional materials, and in-store displays, all unified by a refined yet playful identity that celebrates Nutella’s legacy while giving it a fresh, elevated look. Created using Adobe Creative Cloud and Procreate, Cinema 4D.
See Below for the full process work: